Amtrak Hiawatha Branding

In order to increase awareness for the Amtrak Hiawatha train route between Chicago and Milwaukee, we created a sub-brand identity to help support the trains position in the market. With one of the highest on-time performance of any Amtrak train plus the benefit of avoiding the hassle of traffic, parking and tolls, The Amtrak Hiawatha is a “shining symbol” for busy commuters and travelers.