Meicher & Associates, LLP Rebranding

Located in Madison, Wisconsin, Meicher & Associates CPA had no formal brandmark or identity using only a simple type treatment. So after moving into a more upscale office location, Staples was asked to develop a new identity for the firm to support their new image. The new mark features an “M” and “A”, which makes use of abstract accounting symbols and places an emphasis on the founders name.